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7/ How Chinese urban families symbolically perceive and consume commercial drinks

Key points:

  • Commercial beverage consumption patterns highlight a divisive generational gap in the livelihoods of Chinese families.
  • Commercial beverage consumption practices vary according to the time of day morning, day and evening), mobility level (sedentary and active) and the type of occasion (ordinary or exceptional).
  • Commercial beverages have imaginary dimensions related to health and symbolism.

Authors :

Jing Jing Ma, Université Paris Descartes, Sorbonne Paris Cité, France
Xiao Min Yang, Université des langues étrangères du Guangdong, Guangzhou, Chine
Anne Berchon, Cirad, Montpellier, France
Dominique Desjeux, Université Paris Descartes, Sorbonne Paris Cité, France

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